El Rey


Founded: 1929
Headquarters: Barquismeto, Venezuela
Style: Rustic / Old School
Characteristics: features 2 cultivars in its line-up: Carenero & Rio Caribe
Ferment: lengthy
Roast: high
Conche: low, producing rough granular textures
Impact: Indigenous – the 1st modern global firm to master the entire chain from production to processing & packaging of finished chocolate – in-country – rather than shipping raw material to Europe & North America for refining. It’s all done where it’s actually grown, fusing old-school tradition with new-school technology.

Crown Jewels:

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