| Founded: | 2006 |
| Headquarters: | Seattle, WA |
| Style: | New School to Mainstream |
| Characteristics: | generally strength over finesse |
| Ferment: | high |
| Roast: | dark |
| Conche: | uneven |
| Impact: | OCD (about Organic / Fair-Trade) & Bi-polar (straddling chocolate / confectionary lines) – welcome to the modern marketing psyche. Many of its single-origin bars at one time used beet sugar, & most of them without the lipstick & make-up of fine chocolate – lecithin & vanilla. These natural beauties are nonetheless probably the most sexed up, drop-dead gorgeous-looking bars on the planet, of unbelievably high-temper. In the world of American branding where image is money, Theo delivers on performance as well. |
Crown Jewels:
